From elevating your local business visibility to strengthening your local reputation, our local SEO services will put your business on the local map. Literally.
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On-page optimization is one of the most signifigant factors for whether your website successfully ranks or not. Without proper internal linking, web design, technical optimization, UX optimization, and metadata optimization, your business ends up constantly fighting an uphill battle for ranking keywords, establishing local credibility, and dominating your competition.
For some local industries more than others, building relevant and valuable web content is also important in optimizing their online growth. Because high-investment services typically go hand-in-hand with longer customer research periods, we emphasize web content creation and management for local industries that typically require higher customer investment. For example, we would emphasize informational content creation for criminal law firms, and real estate agencies more then for low-commitment restaurants. Regardless of your business industry, our SEO team takes a cutting edge approach to scaling your local visibility with customized SEO solutions.
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GMB: The first key local visibility factor is GMB - Google My Business. With GMB, as with other citations and third party websites like Yelp and Yellowpages, our SEO team focuses on maintaining a completely consistent NAP - Name, Address, Phone Number - across the board, along with other relevant information. For example, if your business address on GMB is different from a third-party review site, or if one address says "avenue" when the other says "ave", both are red flags for search engines. GMB is also essential for building local reputation and ratings. Not only is getting business reviews essential, but replying to your reviews - especially the negative ones - goes a long way in elevating your business reputation.
Local Citations: As with GMB, our focus when it comes to local citations is also maintaining a crystal-consistent NAP across the board. It's also essential to update any historic NAP information on your local listings, business directories, and citations. Beyond that, our team sources local citation opportunities through methods like link intersects, competitive analysis, and local research. From there, our team expands your local citation list across dozens of impactful local citations while maintaining consistent business information across the board.
Local Link-Building: When it comes to local link building, local businesses often have a lot of unique geo-specific partnerships, which presents them many unique link building opportunities that broad-based companies don't have. For local link building, we emphasize building backlinks from relevant, geo-specific websites, and anchoring them to your relevant webpages and keyphrases within. Beyond our manual PR outreach strategies for sourcing valuable local backlinks, local businesses are also often able to secure backlinks from their unique local partnerships, including distributors, contractors, nearby businesses, suppliers, and others.